Why is Geneva the Center of the Luxury Watch World?

While there are certainly other nations like Germany, Japan, England, and even the US that have their own watchmaking centers, today Switzerland is still the country most associated with fine watchmaking. And similarly, although watchmaking is spread out across little villages in the tiny nation (in fact, my family is from the watchmaking village of St. Imier, home to Longines and other watch brands) the city of Geneva lays claim to being the heart of the Swiss watch industry. But why is Geneva the center of the luxury watch world today? Let’s find out.

 

A Brief History of Swiss Watchmaking

Paradoxical as it may seem, the origins of luxury watchmaking in Switzerland was in fact partly due to austerity measures of the Protestant Reformation. John Calvin spearheaded the movement in Switzerland and in 1541 he banned the wearing, selling, and making of jewelry in Geneva, deeming it too frivolous and opulent. As a result, the jewelers of the city were left with no viable trade. Around the same time, French Protestants, the Huguenots, fled to Geneva to escape persecution in France from the Catholic majority. With the migration, the French refugees brought along their creative skills and watchmaking know-how to the Swiss city. Thankfully, John Calvin did allow for the production of watches in Geneva as he deemed them as practical instruments and not flashy objects of wealth like jewelry.

Therefore, the out-of-work Swiss jewelers and the newly arrived French watchmakers shared their knowledge and savoir-faire, which laid the groundwork for Geneva to establish itself as a burgeoning European watchmaking city. Over the course of the next few centuries, the industry spread from the city to the rural areas of Switzerland because these areas offered a willing labor pool. Farmers had plenty of free time in the winter and consequently many of them were hired by Genevan watch companies to build watch components.

While Switzerland as a nation has been continuously committed to the watchmaking industry, this is not to say that it has been an easy path. In the 1970s and 1980s, the Quartz Crisis threatened to topple the entire mechanical timepiece market with the advent of cheap quartz-powered timepieces from Asia. Only the strongest watch brands survived and the early 1990s saw a phenomenal comeback of the mechanical luxury watch, which continued to boom until only just recently. Today, it’s no secret that the smartwatch category presents yet another threat to the luxury watch market. Just how Switzerland will tackle this challenge remains to be seen.

 

Geneva is Home to Leading Luxury Watch Brand HQs and Top Horology Events

Although many Swiss watch brand manufactures are scattered throughout the country—Audemars Piguet in Le Brassus, Omega in Biel/Bienne, Breitling in Grenchen, and IWC in Schaffhausen—Geneva is still home to the headquarters and production facilities of the two titans of Swiss watchmaking; Rolex and Patek Philippe.

Rolex HQ in Geneva (Image: Rolex)

Along with manufacturing, Geneva is the best city in the world to shop for a luxury watch. Take a stroll down Rue du Rhône and surrounding streets in Geneva and you’ll be met with the most incredible watch boutiques from just about all the prestigious watch brands from Switzerland and beyond. Plus, the renowned Patek Philippe museum is of course also in Geneva.

Basel may host the largest watch and jewelry fair in the industry, but Geneva is not far behind with the annual Salon International de la Haute Horlogerie Genève (SIHH) event taking place every January. Top brands such as Cartier, Audemars Piguet, Jaeger-LeCoultre, Vacheron Constantin, Richard Mille, and others are there to showcase their novelties for the year.

GPHG is the most prestigious awards ceremony in the watch industry (Image: GPHG)

Geneva is also where the annual Grand Prix D’Horlogerie de Genève event takes place—the most prestigious awards in watchmaking today.

Moreover, it’s not just new watches that come to Geneva. This picturesque city by the lake is also where the world’s best auction houses hold high-profile auction events a few times a year, selling rare, vintage, and extraordinary watches to keen international collectors.

 

What is the Geneva Seal?

 Based on the official full coat of arms of Geneva, the presence of the Geneva Seal (Poinçon de Genève in French) in watch movements certifies that the movement was indeed made in the City or Canton of Geneva. There is also a set of strict quality regulations to pass before a watch can be engraved with the seal.

The Geneva Seal on a Vacheron Constantin watch (Image: Vacheron Constantin)

Perhaps the most famous watch house to proudly feature the Geneva Seal on most of their timepieces is Vacheron Constantin. Patek Philippe also used the Geneva Seal up until 2009, when the famous manufacture implemented its own “Patek Philippe Seal” process.

 

As you can see, Switzerland, and in particular Geneva, has cultivated a culture that emphasizes the importance of fine watchmaking. From watchmaking schools to state-of-the-art production facilities to corporate offices to lavish boutiques to glamorous events, Geneva has rightfully earned its place as the center of the watch world.

Mother’s Day Gift Guide: 5 Luxury Watches Perfect for Mom

May is here, which means Mother’s Day is not far away. This year, Mother’s Day will be on Sunday, May 13, 2018, and if you haven’t found the perfect gift yet, fear not, we are here to help! If you want to make this Mother’s Day really special, then it’s time to treat mom to an exceptional gift—a luxury watch. But don’t worry; since we sell topnotch pre-owned luxury watches in fantastic condition, you’ll save plenty of money while still giving a gift that matters.

Plus, we even offer simple payment plans to make buying that special Mother’s Day gift even easier. Here are five of our favorite women’s fine timepieces that will make mom squeal with joy when she unwraps her gift. After all, she raised you, so she definitely deserves it.

 

Omega Constellation Watch for Mother’s Day

Show mom what a star she is by gifting her a classic Omega Constellation ladies’ timepiece. Not only does this watch flaunt the unmistakable Constellation silhouette with the Roman numeral bezel on the case and integrated bracelet, but it’s also crafted in both stainless steel and 18k yellow gold. This means mom can wear it every day without having to worry about matching it to her jewelry or other accessories since it’ll go with almost anything.

Mother's Day Gift Omega Constellation Watch

 

What’s more, mom will be in good company with the likes of Cindy Crawford and Nicole Kidman also wearing Omega watches.

 

Cartier Panthere Watch for Mother’s Day

You know who loves Cartier watches? Almost everybody! Royalty like Kate Middleton and soon-to-be royal Meghan Markle wear their Cartier watches daily, and former first ladies Michelle Obama and Jackie Kennedy-Onassis wore theirs all the time during their husbands’ presidencies. Hollywood actresses like Angelina Jolie, Gwyneth Paltrow, Katie Holmes, and Catherine Zeta-Jones wear Cartier watches too.

Mother's Day Gift Cartier Panthere Watch

So you really can’t go wrong with giving mom a stunning Cartier Panthere for Mother’s Day. Also combining steel and yellow gold, this chic Cartier watch, with its distinct brick-lay bracelet and square bezel, is an absolute classic in the brand’s lineup.

 

Chopard Happy Sport Watch for Mother’s Day

What’s better than a luxury watch for Mother’s Day? A luxury watch with diamonds! Bring mom some fantastic sparkle with this gorgeous Chopard Happy Sport watch with five floating diamonds dancing on the dial.

Mother's Day Gift Chopard Happy Sport Diamond Watch

While the diamonds on the dial give a little extra shine, the watch itself is made from understated stainless steel, which makes this a great daily watch. The curvy link bracelet is both lovely to look at and comfortable to wear and the blue cabochon-cut sapphires on the winding crown and lugs of the watch add a beautiful touch.

 

Baume & Mercier Van Cleef & Arpels Watch for Mother’s Day  

If mom is into vintage, then don’t miss this charming vintage beauty that channels a decidedly Audrey Hepburn vibe. This Baume & Mercier Van Cleef & Arpels timepiece dons a sophisticated rectangular case plated in 18k yellow gold that houses a crisp while dial dotted with traditional Roman numerals.

Mother's Day Gift Baume & Mercier Van Cleef Arpels

Paired with an elegant black strap, this little number is as sophisticated today as it was when it made its debut in the 1960s. Like wine, a fine watch gets better with age.

 

Rolex Lady-Datejust President Watch for Mother’s Day 

What does the queen of the family deserve on Mother’s Day? The luxury watch nicknamed the President of course! Other queens that wear a Rolex President include Jennifer Lopez, Olivia Palermo, Jenifer Aniston, and the late Grace Kelly.

Mother's Day Gift Gold Rolex Datejust President

This sumptuous Rolex Lady-Datejust is crafted entirely in 18k yellow gold and is fitted with the semi-circular link bracelet dubbed the President band. And the lavishness doesn’t stop there—there are also ten gleaming diamond hour markers on the champagne dial to remind mom of how brilliant she is.

 

You have less than two weeks to find that perfect gift for mom, so don’t delay and browse our stunning selection of high-end watches for ladies. We’ll even deliver it straight to mom’s doorstep with free shipping along with a complimentary one-year warranty.

The best part of giving mom a luxury watch this Mother’s Day? Every time she looks at her new timepiece, she’ll be thankful that she raised such a thoughtful and generous child.

 

 

Watch Hunt: The Superheroes of Luxury Watches

With Superhero Day around the corner (April 28, for the uninitiated), this got us thinking about which timepieces we would consider as superheroes of luxury watches. And we’re not referring to nicknames like the Rolex Batman or the Rolex Hulk, but rather, the watches that are so revered that they champion above the rest. Like superheroes, these timepieces are instantly recognizable thanks to a signature style, have intriguing histories, are often mononymous, and have more than a few tricks up their sleeves. After plenty of back and forth, here are the models that we consider as the superheroes of luxury watches.

 

Audemars Piguet Royal Oak

Bursting onto the scene in 1972, the big, bold, and brash Audemars Piguet Royal Oak was vastly different from the refined and demure gold timepieces that elegant men wore every day. Yes, there were other steel watches from top watch brands during this era, but this was not created to be a tool watch like, let’s say the Rolex Submariner, but as a daily luxury sports watch.

 

The Audemars Piguet Royal Oak (Image: Audemars Piguet)
The Audemars Piguet Royal Oak (Image: Audemars Piguet)

 

Audemars Piguet enlisted the help of famed designer Gerald Genta to design a groundbreaking watch that would—like a superhero—save the day since the manufacture was facing bankruptcy at the hands of the Quartz Crisis. Genta’s Royal Oak design featured a 39m steel case, an octagonal bezel with exposed screws, and a glorious integrated steel bracelet. Over four decades later, the Royal Oak is still one of the most coveted watches with a host of different versions available.

 

Breitling Navitimer

Making its debut in 1952 as a spinoff of the Chronomat watch, the Breitling Navitimer quickly became a favorite chronograph of professional pilots due to its slide rule that allowed the computation of complex navigational calculations while in flight. The large size and technical look of the Navitimer—a name that aptly combines the words “navigation” and “timer”—is now enjoyed by an audience that goes far beyond the pilot population.

 

Super Hero of Luxury Watches Breitling Navitimer
The Breitling Navitimer

 

Like most popular luxury watches today, the Breitling Navitimer aviation watch is offered in a range of materials, sizes, configurations, and price points. Regardless of the version, the Navi’s unique aesthetics is always on-point and well deserving of its iconic status.

 

Cartier Santos

While the Cartier Santos is probably not the first watch you think about in the realm of pilot watches, it was indeed the first pilot watch ever created. Made especially for aviator Alberto Santos-Dumont by Louis Cartier in 1904, this square Cartier timepiece was developed to be worn on the wrist for easy accessibility during flights—a much more practical and safer solution than digging for a pocket watch.

 

The Cartier Santos
The Cartier Santos

 

Although the model is well over a century old, the Cartier Santos has retained its signature style characterized by a square case and bezel, Roman numeral dial, sword-shaped hands, and a blue stone on the winding crown. Just this year, Cartier presented a brand new Santos collection available in an array of materials and featuring an innovative strap changing system.

 

Omega Speedmaster

As the first watch to reach the moon, the Omega Speedmaster Professional has certainly earned its superhero standing! When Neil Armstrong and Buzz Aldrin made history in 1969 as the first men to make it to the moon, the Omega Speedmaster went along for the ride. In fact, Aldrin had his Omega Speedmaster strapped around his astronaut suit when he took his lunar steps. Since then, the Omega Speedmaster, a.k.a. the Moonwatch, partook in all of the six lunar landings and other space exploration missions.

 

The Omega Speedmaster
The Omega Speedmaster (Image: Omega)

 

Omega has continuously offered new iterations of the famous Speedmaster Moonwatch chronograph, many including key elements like a stainless steel construction, a black dial and black tachymeter bezel combo, and a hand-wound movement.

 

Panerai Luminor

The Panerai Luminor began its life as a stealth superhero watch as it wasn’t available to the public. Exclusively made for the Italian Royal Navy (and a few other countries’ militaries too) Panerai dive watches were military grade instruments built to accompany the Navy’s frogmen unit during their missions. It was only in the 1990s that these massive timepieces were finally sold to civilians and they caught the eye of Hollywood action stars Arnold Schwarzenegger and Sylvester Stallone. The brand took off and legions of Panerai fans, known as Paneristis, followed.

 

The Panerai Luminor

 

Compared to the Radiomir, the Panerai Luminor is the more robust model from the brand’s lineup, donning its customary oversized bridge-like winding crown protector, highly luminescent dial, and large cushion-shaped case.

 

Patek Philippe Nautilus

Following in the footsteps of the Audemars Piguet Royal Oak, Patek Philippe also released a Genta-designed steel luxury sports watch in 1976. This time, the legendary watch designer took inspiration from circular ship windows and created the now-famous porthole-shaped case of the Nautilus watch, pairing it with a steel integrated bracelet and a grooved dial with two center hands and a date window.

 

Patek Philippe Nautilus (Image: Patek Philippe)
The Patek Philippe Nautilus (Image: Patek Philippe)

 

Since the inaugural steel version, Patek Philippe has reissued their flagship sports watch in a variety of precious materials, as well as with an array of watch complications. However, the steel Nautilus watches with simple time and date functionality remain as the most popular—and hardest-to-find—editions.

 

Rolex Submariner

A superhero watch that has the biggest fan base by far, the Rolex Submariner is in a league of its own. While the Submariner was explicitly built as a tool watch for divers in the 1950s, today it is the ultimate status sports watch. Despite its specs and heritage, you’ll most likely find the Submariner on the wrist of desk divers over actual scuba divers.

 

The Rolex Submariner

 

While Rolex has greatly enhanced the Submariner over the last 65 years, the famous dive watch has retained its distinct style. Whether in steel or gold, in black, blue, or green, with or without a date window, vintage or modern, the Rolex Submariner is immediately identifiable due to its unidirectional rotating bezel, Mercedes-style hands, round lume plots, Oyster bracelet, and iconic crown logo.

 

From the Sub to the Navi to the Speedy and all the other top timepieces we listed, these particular models have endured decades of fleeting trends and remain as living legends in the luxury watch world.

Spring Trends: Top Luxury Watches to Wear this Season

As the weather warms up, it’s natural for us to trade in heavy coats and bulky boots for lighter jackets and brighter shoes. However, there’s another wardrobe staple that could benefit from switching as the seasons change—the wristwatch. From Rolex to Breitling and Cartier to Omega, here are some of our favorite luxury watches for both him and her to wear for spring.

 

Rolex Explorer II 16570

While the white dial version of the Rolex Explorer 16570 is nicknamed the “Polar,” its crisp face is perfect for the spring season. This particular version is an older generation of the Explorer II—produced from 1989 until 2011—so it sports a slightly smaller 40mm case rather than the current Explorer II’s 42mm case.

Along with the white dial, there’s the full stainless steel case, bezel, and bracelet, which all come together in an appealing monochromatic sporty style. The steel bezel is engraved with large numerals to be used in conjunction with the red 24-hour hand on the dial to indicate a second time zone. Coupled with the two time zones, there’s also the familiar date window at 3 o’clock on the dial, magnified by the Cyclops lens on the sapphire crystal. Depending on the production date, the Explorer ref. 16750 runs on either the Caliber 3185 or the Caliber 3186—both automatic movements, of course.

Pair your spring outfits with the Explorer II 16570 “Polar” for some much-needed freshness.

Breitling Avenger II Seawolf A17331

Say goodbye to the dark days of winter and welcome spring by sporting some sunshine on your wrist with the yellow dial Breitling Avenger II Seawolf ref. A17331. The bright watch face is encased in a large 45mm stainless steel case and for additional flair, the dial also includes flashes of red accents.

Furthermore, the Breitling Avenger II Seawolf A17331 also features a date window at 3 o’clock for added practicality and plenty of luminescent details for clear legibility in low light. Plus, as a super-diver model, the watch’s impressive water resistance to 3,000 meters (10,000 feet) can certainly withstand some springtime showers! The automatic Caliber Breitling 17 offers a 40-hour power reserve and like all Breitling watches, it is COSC-certified.

A robust dive watch with plenty of presence, step into spring with the vibrant yellow Breitling Avenger II Seawolf in hand.

Omega Seamaster 300M Chronometer 2255.80.00

The wave pattern on the electric blue dial of the Omega Seamaster 300M Chronometer 2255.80.00 signals plenty of sunny days ahead. If you’ve booked a well-deserved spring break with some plans for some fun in the sun, this is the ideal companion to have on your wrist.

 

A solid Omega dive watch, the Seamaster 300M Chronometer has all the functionality you’d expect from a watch built to explore marine environments. From its stainless steel construction to its 300-meter (1,000 feet) water resistance to its helium escape valve to its unidirectional rotating dive bezel to its highly luminescent dial, this is the Omega you want for water-based adventures. Moreover, the automatic Omega 1120 Caliber provides a practical 44-hour of power reserve.

Cartier Ballon Bleu W69010Z4

Although the Ballon Bleu is one of Cartier’s newest watch collections, it’s already established itself as a modern classic. This particular Cartier Ballon Bleu ref. W69010Z4 is just what a ladies’ springtime wardrobe needs. Seductively curvy thanks to its round convex shape and ideally sized at 28mm, this is one watch that’s easy to wear. Even Kate Middleton wears one!

 

This modern Cartier ladies’ watch flaunts all the traditional design hallmarks of the French Maison, including the black Roman numerals on the fresh white dial, the bright blue stone on the winding crown, and the blue sword-shaped hands. Furthermore, the quartz caliber means that the watch will keep running on or off the wrist.

 

The Ballon Bleu ref. W69010Z4’s stainless steel case and bracelet is a top choice for a contemporary everyday luxury ladies’ watch.

 

 

Omega Constellation Mini 1465.71.00

It may be discreet in size at just 22.5mm but the Omega Constellation Mini ref. 1465.71.00 shines bright with its diamond-set bezel. With its integrated bracelet and four griffes (claws) on the case, the Omega Constellation watch is immediately recognizable.

The clean white dial offers just the right amount of space for the center hands and faceted hour markers. A time-only watch that runs on a quartz caliber, the Omega Constellation Mini has everything you need and nothing you don’t.

Part precious jewelry and part wristwatch, the Omega Constellation Mini is a delicious piece of arm candy to sport during spring days.

 

As you refresh your wardrobe for the season, don’t forget your watch box. Browse our collection of fine timepieces to find the right watch to wear this spring and beyond.

 

March Watch of the Month: Rolex Submariner No-Date 14060

There are your standard popular luxury watches and then there’s the Rolex Submariner—a watch that is truly in a league of its own. Born in the 1950s as a tool watch for scuba divers to take with them underwater, the Rolex Submariner has long since graduated to the ultimate status sports watch.

While there are endless options to choose from within the Rolex Submariner collection, from gold to steel to two-tone to bejeweled to ceramic models, we love the simplicity of the stainless steel Rolex Submariner No-Date watch. Join us as we highlight our March Watch of the Month, the classic Rolex Submariner No-Date ref. 14060.

 

The Design of the Rolex Submariner No-Date 14060

Introduced in the 1990s and no longer in production, the stainless steel Rolex Submariner ref. 14060 is one of the last classically styled Submariner watches that sport an aluminum bezel rather than the new style Cerachrom ceramic bezel. As a dive watch, that bezel, marked to 60 units, is, of course, unidirectional rather than bidirectional. This is to prevent divers from overestimating how long they’ve been in the water for. If the watch gets knocked, the bezel will only turn in one direction to add more minutes rather than reduce them.

Furthermore, to withstand underwater exploration, the Rolex Submariner ref. 14060 is water resistant to 300 meters (1,000 feet) thanks to the Oyster case construction, screw-down winding crown, and fluted caseback. Like all modern Rolex Submariner, the Sub ref. 14060 has a 40mm case.

Housed within the case is the familiar black Submariner dial with lume plots and luminescent Mercedes-style hands. These details allow for clear legibility even in the murkiest of waters. Another thing you’ll notice on the Submariner ref. 14060 is the lack of a date window, hence its Submariner No-Date label.

Finally, rounding out the look of the Submariner No-Date ref. 14060 is its matching stainless steel Oyster bracelet. This particular model has hollow center and end links on the bracelet rather than solid ones, which makes it more lightweight than its modern counterparts. Again, keeping with dive watch functionality, there’s an extension mechanism in the clasp that allows to wearer to extend the bracelet to fit it over a dive suit.

 

The Appeal of the Rolex Submariner No-Date 14060

Fans of the Submariner No Date ref. 14060 love the watch for its fantastic symmetric. The absence of the ubiquitous dial window at 3 o’clock and accompanying Cyclops lens on the crystal allows for a beautifully balanced and uncluttered dial. Remember, when the Rolex Submariner first made its debut in 1953, it did not have a date window. So a no-date Submariner is more like the original Sub than ones with a date window.

Moreover, the Submariner ref. 14060 is a bridge between vintage Submariners and the ultra-modern ones. It boasts contemporary features such as a sapphire crystal and a 300-meter water resistance, yet it maintains the more traditional case shape and smaller details on the dial compared to the new “super case” and “maxi dial” of the latest Submariner watches.

Plus, if you look at the sides of the case, you’ll notice lug holes—something that today’s Rolex watches don’t have. This means that it’s easy to switch out the steel Oyster bracelet for different straps. The Submariner ref. 14060 looks great on a leather strap or NATO-style nylon strap. One awesome sports watch, endless ways to wear it.

Another big attraction of the Submariner No-Date 14060 is its price point. Coming in as one of the most affordable Submariner watches, the ref. 14060 can be picked up for less than $6,000 in the secondary market.

 

Submariner No-Date 14060 vs. 14060M vs. 14060M COSC

As with all things Rolex, it’s all about the small details. When Rolex first introduced the ref. 14060 in 1990, it came equipped with the Caliber 3000 automatic movement. Then in 1999, Rolex furnished the no date Submariner with the Caliber 3135 automatic movement, thus the 14060M was born where “M” stands for “modified.” Yet, the style of the watch remained the same.

However, around 2007, the no date Submariner took a drastic design change when Rolex sought COSC-approval for the watch. The Submariner ref. 14060M COSC is notably different from its two older siblings since it includes the “SUPERLATIVE CHRONOMETER OFFICIALLY CERTIFIED” text on the dial. So the Submariner No Date went from a two-liner Submariner to a four-liner Submariner. The Sub ref. 14060M COSC was discontinued to make way for the new Submariner ref. 114060 in 2012.

 

The Last Classic Submariner

If like us you appreciate traditional Submariner design, then you’ll love the Submariner ref. 14060. With its minimal dial, lightweight bracelet, lug holes, and aluminum bezel, this is the last generation of the classic Submariner.

Watch Care: 5 Tips to Extend the Life of Your Rolex

It’s no secret that owning a Rolex watch is not an inexpensive endeavor. And once you’ve spent the thousands of dollars it costs to own one, you’ll naturally want to take good care of it so you can enjoy it for years.

On the one hand, these are not delicate timepieces (for the most part) to be hidden away in a safe. Rolex watches are built to dive deep into oceans, climb to the highest mountaintops, speed through the fastest races, and fly across continents. So it’s safe to say they can withstand the daily knocks of desk diving, shuttling the kids to school, and vacationing in the Caribbean. However, a little extra care will keep your Rolex watch in tiptop shape. If properly tended to, your future grandkid can happily wear it once you’re long gone. Read on for our recommendations on how to extend the life of your Rolex watch.

 

1. Wearing Your Rolex

While Rolex watches are famous for their durability and robustness it’s inevitable that your Rolex will gain scratches and dings during wear. In fact, some many Rolex enthusiasts are proud of these scratches since they illustrate a life well lived!

However, damage to the bezel and sapphire crystal will cost you should you need to replace them. Older Rolex watches come with acrylic crystals protecting the dial and older Rolex sports models have aluminum bezels. Conversely, newer Rolex watches have sapphire crystals and the sports watches typically have ceramic bezels. Note that on Rolex watches, sapphire and ceramic is much more expensive to replace than acrylic and aluminum.

It’s vital to ensure that the winding crown is screwed down into the case when you wear your Rolex. This will help keep water, dust, and dirt out of your watch. And don’t forget about the screw-down pushers on the Rolex Daytona too.

Since the majority of Rolex watches run on automatic movements, wearing it literally brings your Rolex watch to life! As long as you wear your Rolex, it’ll continue to run. If you do however store it away for a while, you’ll need to hand-wind by turning your (unscrewed) winding crown a few times it to get the movement going again.

 

2. Storing Your Rolex

When you’re not wearing your Rolex, it’s a good idea to store it properly. If your Rolex came with a box, that’s a great place to put it away. Alternatively, a watch box with multiple watches works well too. Just make sure that they’re not piled on top of each other because this will most certainly cause some unwanted scratches!

When stashed away, keep your Rolex out of direct sunlight and away from moisture. Think cool dark place—like a safe. Also, it’s better to have your Rolex stored far from electronics to avoid exposing the movement to magnetic fields. You may also consider investing in a watch winder to keep your Rolex watch running even when it’s off your wrist.

 

3. Cleaning Your Rolex

Depending on how often you wear your Rolex watch, keep it fresh with regular cleaning. For instance, if you wear it every day, we would recommend a weekly wash. Not only will built-up dirt and grime dull the look of your Rolex, it can also cause bracelet stretching over time.

To clean a full metal Rolex watch, simply wash it using warm water and a mild soap (Dr. Bonner’s Castile Soap is a great choice). You can also use a soft brush to clean harder-to-reach areas, particularly around the lugs and in between bracelet links. Once you’ve washed off all the soap, dry your Rolex watch with a soft cloth and you’re ready to go.

Remember these are water-resistant watches so water is completely fine—but again, make sure the winding crown is screwed in properly!

 

4. Up Keeping your Rolex

If the scratches on your Rolex bracelet, case, and crystal are bothering you and it’s still a while until your next servicing, there are some ways to remove scratches at home.

While there are some Rolex wearers who are adamantly against at-home techniques for restoring the look of a Rolex watch, others are completely fine with using store-bought products and simple methods. There are plenty of products including polishing pastes, clothes, and solutions out there to get the job done at home—just find the one that suits you best if you’re up for it.

 

5. Servicing Your Rolex

Every couple of years, it’s advisable to send your Rolex in for a service. Some people prefer having an official Rolex service center do the job while others have a relationship with an independent watchmaker they trust. When deciding on which route to take, consider the costs, value, length of time, and dependability of each party.

A full service means that your Rolex will be cleaned, polished, and buffed to look as new as possible. Damaged parts—such as the crystal, bezel, crown, or dial—may be replaced if needed. On the inside, the movement will be removed, disassembled, checked for performance, lubricated for friction, and parts will be replaced as necessary. Lastly, the gasket will be replaced and the watch will also be pressure proofed for water resistance.

There is a caveat to this however. For vintage Rolex models, collectors typically like to have as many original parts as possible on their timepiece, in addition to unpolished condition. Rolex will replace parts, machine polish, and bring the watch up to modern standards as much as possible when servicing. So if this is not what you want for your Rolex, then do not send it in for servicing.

Did you know that Phigora provides watch repair and maintenance services? Email customerservice@phigora.com to inquire and learn more about this new service!

If you notice any condensation on your Rolex dial underneath the crystal, have it looked at by a certified watchmaker as soon as possible. Water may have gotten into your watch and without immediate attention, it may cause expensive damage to your Rolex.

With a little bit of care, consideration, and maintenance, your Rolex watch will be your trusty companion for a long time to come. But never be scared to wear your watch for fear of damaging it or get too bent out of shape about little scratches—sport your lived-in Rolex watch with pride!

Trend Watch: Best Mens Watches for Women

5 Men’s Watches That Look Amazing on Women

When it comes to the rules of fashion, chic women aren’t very good at following them. In fact, the most stylish ladies throw the rulebook out and abide by their own guidelines.

First thing that comes to mind is our centuries-long curiosity with men’s clothing and accessories. Women are particularly good at taking items conventionally labeled as menswear and making it their own. It’s hard to imagine now, but women only started wearing trousers in the in the 1920s. Could you imagine your wardrobe without your favorite pair of pants? Thank goodness for fashion rebels that pave the way for new trends.

Almost a century later, we see the same approach in the luxury watch space. There are plenty of women out there who are sporting watches that were in fact designed for men—and these ladies look fab doing it.

Traditionally, women’s watches have been smaller, more bejeweled, more delicate, and less complex than their male counterparts. Which is fine because a dash of diamonds is always welcomed, but it’s shouldn’t be the only option for ladies who love watches. Particularly frustrating is the prevalence of quartz calibers at the heart of women’s watches rather than mechanical movements. Consequently, women are turning to larger, more robust, more complex, and ultimately, more interesting men’s watches to wear.

Have a look at some of our favorite men’s watches that would look great on a woman’s wrist.

 

Rolex Datejust 36

As Rolex’s signature dress watch, the Datejust is offered in a variety of sizes, from the petite to the oversized. However, for a long time, the 36mm Datejust was classified as the men’s option—the brand only introduced a larger Datejust II in 2011.

Yet, for a long time women have been opting for the men’s Datejust 36 rather than the smaller Lady-Datejust given that 36mm is neither too big nor too small for most. Celebrities like Victoria Beckham, Jennifer Anniston, and Eva Longoria proudly sport their “men’s” Datejust 36 watches. The best part about the Rolex Datejust 36 collection is variety. The famous luxury watch is available in a slew of metals, along with an immense choice of dial colors, bezel designs, bracelet styles, and gems embellishments.

 

Omega Speedmaster Reduced

Based on the design of the Omega Speedmaster Professional that went to the moon, but equipped with modern features, the Omega Speedmaster Reduced marries legendary status and contemporary practicality.

Similar to the “Moonwatch,” there Speedy Reduced has the rugged stainless steel body, the chronograph functionality, the Hesalite crystal, and the sleek black bezel and black dial combo. However, rather than a manual-wind movement, the Omega Speedmaster Reduced runs on an automatic movement with 40 hours of power reserve. Plus, it has a 39mm case rather than the larger 42mm case of the Professional versions, making it ideal for ladies looking for a sub-40mm chronograph watch. A fantastic sporty chronograph, even Stana Katic from ABC’s Castle show wears a Speedy!

 

Cartier Ronde Solo

We can thank Coco Chanel for endorsing menswear-inspired clothing for women, ditching the frills and adopting a more androgynous fashion style. In fact, this has remained a very French approach to fashion and Cartier is no exception. In fact, the chic timepieces that come out of Maison Cartier are often considered unisex in style, offered in a range of sizes to suit different wrist measurements.

While the 42mm Cartier Ronde Solo is categorized as a men’s watch due to its large case, its slim profile and classic design make it easy for a woman to include it in her wardrobe. Just like the little black dress, a stainless steel round case paired with a black leather strap is always appropriate.

 

Rolex Daytona

With a case size measuring 40mm and the added bulk of the two chronograph pushers, the Rolex Daytona is certainly not a shy watch. But it has been the it luxury sports watch among the fashion-set and celeb A-listers for a while now. Some famous ladies who are often spotted with their Rolex Daytona chronos are Elle McPherson, Sofia Vergara, Madonna, Chiara Ferragni, and members of the Kardashian clan, just to name a few.

Available in a range of metals including steel, gold, and platinum, gold versions of the Daytona are particularly beautiful for women to wear. Prestigious, precious, and technically sound, the Daytona is well deserving of its iconic status among luxury chronograph watches.

 

Panerai Luminor

Most often associated with Hollywood action stars like Sly Stallone and Arnold Schwarzenegger, Panerai is a heavyweight player in the oversized watch trend. But Heidi Klum got onboard and showed us that ladies can rock a mega Panerai too!

With a 44mm cushion case outfitted with the signature bridge protecting the winding crown, the Panerai Luminor Marina is a hefty timepiece. Yet, its time-only dial is characteristically minimal, displaying oversized markers on a dark background, while the classic black leather strap adds a touch of elegance.

If you’re a lady looking for a fine timepiece, don’t limit yourself to those labeled as women’s watches—browse the men’s department too. You might just find the perfect piece waiting for you there.

Beginner’s Guide to Starting a Men’s Luxury Watch Collection

If you’ve been exploring the idea of starting a luxury watch collection but have no clue where to start, you are not alone. The notion of investing in a fine timepiece may be a daunting one, but with a few helpful tips—not to mention the fantastic prices the pre-owned and vintage market has to offer—you’ll soon be on your way to sporting a collection that is enviable. Here are our recommendations for some solid starter watches to begin building your high-end timepiece collection and the rich history behind each piece.

 

Omega Speedmaster Automatic

Few watches offer the recognition and cool-factor of the Omega Speedmaster. It was, after all, the first watch to go to the moon! And while the original Omega “Moon Watch” was a manual-wound chronograph, we would recommend an automatic version of the Speedmaster for your starter collection.

The automatic Omega Speedmaster, also known as the Speedmaster Reduced, sports the iconic “Moon Watch” look but with the added practicality of a self-winding movement. Therefore, as long as you keep wearing the watch, it’ll keep going without a need for batteries or regular manual winding.

As a sporty chronograph model, there is the duo of chrono pushers on the case flanking the winding crown, along with the trio of subdials on the dial in the 3/6/9 configuration. Built in stainless steel, sized at a very wearable 39mm, and equipped with the familiar black dial and black tachymeter bezel, the Speedmaster will undoubtedly be a favorite in your sports watch collection.

 

Cartier Tank Solo

Along with a sports watch, every gentleman should have a dapper dress watch in his collection. And no one does dress watches quite like Cartier. Famous for their elegant silhouettes, the Maison Cartier are masters of differently shaped watches, such as the Tank.

The history of the Cartier Tank watch dates back to 1917. As its name implies, the timepiece was inspired by the then-new military tanks used during WWI. Over the following century, Cartier offered plenty of iterations of the Tank watch, including the modern entry-level Tank Solo.

Cherished for its minimal approach, the Tank Solo Automatic has everything you need and nothing you don’t. Its iconic rectangular shaped case in stainless measures a perfectly sized 31mm x 41mm and houses a crisp white dial with Cartier’s signature black Roman numerals and blue sword-shaped hands. There’s also a date window for added practicality. As with most Cartier timepieces, the Tank Solo also has the blue cabochon-cut stone on the winding crown. Finishing off the sophisticated look of the Tank Solo is the classic black alligator strap.

From the office to dinner, this handsome dress watch is one you won’t think twice about wearing all the time.

 

Breitling Chronomat Evolution

If you’ve spent any time browsing through men’s luxury watches, you will have no doubt noticed that two-tone models have been a popular choice for decades. Rather than choosing between white or yellow metals, going for a watch that includes both is a great option.

Breitling approaches the two-tone combination on this Breitling Chronomat Evolution in a subtle way, only including a few yellow gold touches on the predominately 44mm steel watch. Famed for their technical and sporty aviation-inspired timepieces, this particular Breitling Chronomat Automatic is a dressier take on a sporty chronograph thanks to the yellow gold winding crown, chrono pushers, rider tabs on the bezel, and details on the dial. The rich blue dial sets the perfect background for the trio of registers at 6, 9, and 12 o’clock, while the date window sits at 3 o’clock. Plus, emphasizing the watch’s more formal look is the dressier five-link steel bracelet.

Whether or not we fly planes, we all need a robust wristwatch to keep up with our weekend adventures, and the two-tone Breitling Chronomat Automatic pilot’s watch certainly fits the bill.

 

Rolex Datejust

If you are thinking a Rolex is out of budget for a beginner’s watch collection, think again! The Swiss watchmaking giant—and the world’s leading luxury brand—boasts a diverse range of timepieces at different price points.

Rolex is no stranger to world firsts, and the Datejust is just one of many. Introduced in 1945, the Datejust was the world’s first automatic chronometer-certified wristwatch to include a date window on the dial. While we may take this for granted today, it truly was a mechanical feat during its era. Since then, the Datejust has enjoyed its iconic status in the luxury watch space, seamlessly balancing distinct design hallmarks with plenty of variety.

Although there are countless Rolex Datejust models to choose from, if you’re just starting out your luxury watch collection, we recommend a stainless steel Datejust ref. 16030. A vintage classic, the Datejust ref. 16030 dons a well-proportioned 36mm steel case topped with an intricate engine-turned steel bezel. The understated silver dial includes simple stick hour markers coupled with the famous date window at 3 o’clock. Of course, like most Rolex watches with the date functionality, the aperture is magnified by the Cyclops lens affixed to the crystal protecting the face of the watch. In keeping with its traditional looks, this Datejust is outfitted with the five-link Jubilee bracelet, which is in fact, the bracelet style that made its debut on the inaugural Datejust.

With a Rolex Datejust in your watch box, you’re well on your way to creating a stellar timepiece collection.

 

The Beginner’s Watch Collection

There are few hobbies as satisfying and style-focused as watch collecting.

A sporty chronograph, an elegant leather timepiece, a dressy aviator’s watch, and a prestigious date wristwatch lays a solid foundation for a men’s starter luxury watch collection. Whichever watches you choose to start with, make sure your timepieces fit your lifestyle, budget, and taste. If chosen correctly, your watches will be with you for life. But also, if you decide to sell or trade your watches down the line for other ones, there’s always a market for pre-owned high-end timepieces. There are plenty of watch enthusiasts out there with revolving collections, where they buy and sell watches as they see fit.

Treat Yourself: Six Luxury Watches for the Ladies on Valentine’s Day

There’s been a notable shift in the luxury watch and jewelry industry. Women are no longer waiting for men to buy them timepieces and jewelry but rather, are purchasing luxury watches and fine jewelry themselves. And why not? We know what we like and we have the means to get what we want.

So with Valentine’s Day around the corner, rather than waiting for cupid’s arrow, just pull the trigger and treat yourself to one of these gorgeous ladies’ luxury watches. Think of it as self-care.

 

1. Ladies’ Omega Constellation

In case you haven’t heard, two-tone watches are back in a big way. After all, why choose between a white metal watch or a yellow metal watch to match your accessories for the day when you can have them both in one timepiece.

A classic luxury watch, the Omega Constellation has been seen on the wrists of model Cindy Crawford, actress Nicole Kidman, and golfer Michelle Wie. This particular two-tone ladies’ Omega Constellation not only merges durable stainless steel and precious yellow gold, but it also boasts a ring of diamonds on the bezel, in addition to diamond hour markers. Plus, the integrated bracelet offers up some serious vintage seventies glam. Measuring a dainty 23mm, you can easily stack bangles and bracelets around this Omega Constellation for a lavish, layered look.

 

2. Ladies’ Cartier Tank Française

Cartier watches are the chosen accessories for celebs and style mavens and have been for decades. Jackie O, Michelle Obama, Angelina Jolie, and Kate Middleton, the Duchess of Cambridge, are all fans of the famous French Maison’s timepieces. Even Kim Kardashian joined the Cartier club when she anonymously purchased Jackie O’s timepiece at an auction. How’s that for timeless style that spans several generations?

The Tank watch is one of Cartier’s most famous timepieces, with a silhouette that is both classic and highly recognizable. This particular Ladies’ Tank Française is a modern approach to the 100-year-old watch. Built in stainless steel, measuring a very wearable 25mm, and furnished with Cartier’s signature blue hands, Roman numerals, and blue stone on the winding crown, this piece is an everyday luxury watch that will get plenty of wrist time. 

 

3. Chanel J12 GMT  

The Chanel name needs no introduction and in true Chanel fashion, their J12 watches are bold yet minimal. Constructed in high-tech black ceramic and sporting a large 42mm case, this Chanel J12 GMT watch sits proudly on one’s wrist.

Plus, this isn’t just any regular watch that tells the time, but rather it’s a GMT timepiece that indicates the time in two time zones simultaneously thanks to the extra 24-hour red-tipped hand. And instead of a battery-operated quartz movement, this is an automatic watch, meaning that it’ll keep going as long as you wear it. Perfect for the jet set, this is the watch to wear as you travel the globe in style.

 

4. Chopard Happy Sport

 If Rihanna loves Chopard, then so do we. Especially Chopard’s famous Happy Sport watch collection, which includes a dash of floating diamonds dancing around the watch dial. The round case of this 18k yellow gold version of the Ladies’ Happy Sport watch is timelessly elegant while the curvy links on the bracelet wears and feels like a beautiful piece of fine jewelry.

Encased within the 26mm watch case is a fresh white dial with Roman numerals along with yellow gold center hands.  Also, there are the black onyx stones set into the winding crown and lugs that are simply sublime.

 

5. Rolex Ladies’ Datejust

If you want just one luxury watch in your jewelry box, then it’s got to be a Rolex. And this particular Rolex Ladies’ Datejust has everything you need for a one-watch collection. First, there’s the two-tone yellow gold and stainless steel construction to match almost everything in your wardrobe. The 31mm stainless steel case includes a yellow gold fluted bezel and yellow gold winding crown. Additionally, the famed five-link Jubilee bracelet includes yellow gold center links flanked by stainless steel ones.

Then there’s the classic dark dial embellished with diamond hour markers, because why not? There’s also the iconic Cyclops magnification lens on the sapphire crystal to make reading the date easy. And finally, housed within this stunning watch is an automatic caliber that just requires wrist movement to run. It’s no wonder Rolex has been the leading luxury watch brand for as long as we can remember.

 

6. Ladies’ Rolex President

If you really want to treat yourself this Valentine’s Day with the ultimate status watch, then feast your eyes on the solid yellow gold Rolex Ladies’ President watch. Not only is this 26mm watch made entirely in 18k yellow gold, but there are also the diamonds on the dial for added luxuriousness.

The curvy semi-circular links on the bracelet wrap around the wrist comfortably while the champagne color of the dial underlines the monochromatic look of this precious metal timepiece. Make no mistake, this is not just a watch for yourself, but it will be a family heirloom to be enjoyed by future generations.

 

With just a little over two weeks to go until the international day of love, indulge in yourself with a luxury timepiece that will last you forever. And because we know that you’re a savvy shopper, picking one of these pre-owned pieces will save you big bucks—and who doesn’t love that?

Holiday Gift Guide: The Best Luxury Watches To Give This Year

There are only six Fridays left until December 25th! So it’s about time to start thinking about what gifts you’ll be giving your loved ones this holiday season. We are of course partial to luxury watches. After all, a luxury watch is a fantastic gift that is both beautiful and practical. A fine timepiece is a special gift that will not only make a big impact on the day it’s given, but it will also be enjoyed for a long time to come. What’s more, a luxury watch is a suitable gift for either him or her. Finally, a pre-owned luxury watch is a savvier choice since you’ll be saving plenty of money while still gifting a prestigious and well-respected timepiece.

So with that, read on for our recommendations on the best luxury watches to gift this holiday season covering a range of budgets, for both him and her.

 

The Best Luxury Watch Gifts for Him: Under $2,000

 If you have less than $2,000 to spend on a high-end timepiece, then you’re in luck because there are plenty of fantastic choices in the secondary market.

For him, we’d recommend a Breitling watch. A masculine and sporty watch brand that boasts technical prowess and great design, Breitling is tough to beat. For less than $2,000 there are several choices. The super sporty stainless steel Breitling Transocean Chronograph Stainless Steel (ref. A530401) includes a generous 42mm case housing a dynamic red, white and blue dial. Plus, the watch offers tons of functionality including time, date, and chronograph, all powered by an extremely precise and accurate quartz movement.

If however, you’d prefer a smaller sized watch, then there’s the stainless steel Breitling Colt Ocean Chrono (ref. A53050) with a 37mm case complete with a black dial displaying the time, date, and chronograph functions.

Alternatively, for an automatic version, there’s the stainless steel Breitling Superocean (ref. A17040) with a 41.5mm case with time and date displayed on the rich blue dial topped with steel rotating bezel.

Or, for a touch more preciousness, then the automatic Breitling Chrono Cockpit (ref. B30012) fits the bill. With its 37mm stainless steel case and yellow gold rider tabs on the bezel coupled with a classic black leather strap and clean white dial indicating the time, date, and chronograph functions, this Breitling is an elegant approach to a luxury sports watch.

 

The Best Luxury Watch Gifts for Her: Under $2,000

For less than $2,000 we’d recommend a Cartier watch as the perfect gift for her. And at this price point, there’s an abundance of styles to choose from.

A favorite among celebrities and fashionistas the world over, the steel Cartier Tank Francaise (ref. W51008Q3 / 2384) with a 20mm x 25mm rectangular case features all the signature Cartier details. From the black Roman numerals to the blued-steel sword-shaped hands to the eight-sided winding crown set with a synthetic spinel cabochon, this is a modern take on the classic Tank watch.

Considering that Cartier just revived the Panthere watch collection earlier this year and that two-tone style is making a huge comeback, this yellow gold and steel Cartier Panthere (ref. 166921) is completely on-trend. Sporting a 24mm steel square case topped with an 18k yellow gold bezel and outfitted with the characteristic brick-lay link bracelet in both yellow gold and steel, this is the must-have ladies’ watch of the moment.

For a leather strap alternative that flaunts a retro vibe, the Cartier Tank Divan (ref. 2599) is a great choice. Accompanying the watch’s 32mm wide rectangular steel case is a sophisticated alligator leather strap in a dark blue hue.

Part jewelry piece, part wristwatch, the Cartier Panthere Ruban (ref. 2420) does double the duty. Set among the eight rows of the brick-lay link bracelet is the 21mm square case along with the bezel with exposed screws and famed Cartier dial with Roman numerals and blue hands.

 

The Best Luxury Watch Gifts for Him: $2,000 – $5,000

If your gift-giving budget ranges from $2,000 to $5,000, then we’d recommend an Omega as a men’s watch option. As one of the most popular high-end timepiece brands available today, Omega is cherished for their solid designs and reliable movements.

One of the most iconic Omega watches is undoubtedly the Speedmaster Moonwatch—named so for its historic journey in 1969 aboard the Apollo 11 mission during mankind’s first lunar landing. The Omega Speedmaster Professional Moonwatch (ref. 3573.50.00) is a modern iteration of that legendary timepiece, complete with a 42mm steel case, black dial, black tachymeter bezel, and manual-wound mechanical movement powering the time and chronograph functions.

Turning our attention to marine exploration, the Omega Seamaster Planet Ocean 600M Co-Axial Chronograph (ref. 232.30.46.51.01.001) is part of the company’s line of professional diving watches. Along with the unidirectional rotating diver’s bezel on the 45.5mm steel case and water resistance to 600 meters, there’s also the duo of chronograph registers on the dial and the famous broad-arrow hands.

For a more classic watch, there’s the two-tone steel and yellow gold Omega Constellation Automatic (ref. 368.1201) featuring the distinct bezel with Roman numerals, four claws (a.k.a “griffes”) on the sides of the 36mm case, and an integrated bracelet. Driving the time and date functions is an automatic mechanical movement.

Vintage watch enthusiasts and dapper gents will appreciate the traditional style of the 18k yellow gold vintage Omega Automatic (ref. 2709) timepiece. Housed within the restrained 34mm gold case is a beautifully retro dial with yellow gold indexes, yellow gold hands, and a running seconds subdial at 6 o’clock.

 

The Best Luxury Watch Gifts for Her: $2,000 – $5,000

With a budget of $2,000 – $5,000, your best bet for a gift for her would be a ladies’ Chopard watch.

Famous for their floating diamond motif, the Chopard Happy Diamond Sport ladies’ watch collection is a varied assortment of modern gem timepieces. There’s the contemporary midsize Chopard Happy Sport 27/8236-23 where seven floating diamonds are housed within a round 32mm steel case. Particularly beautiful are the flashes of color on the otherwise monochromatic watch from the blue center hands to the blue cabochon sapphires on the winding crown and lugs.

For a sportier version, there’s the limited edition Chopard Happy Sport (ref. 28/8507) with a 38mm black ceramic case, stainless steel bezel, and black rubber strap. Of course, adorning the dial are the characteristic floating diamonds—a trio of them in this particular example.

Yet another version is the square Chopard Happy Sport (ref. 27-8325-23) sized at a refined 26mm. Within the steel case are seven floating diamonds while the lugs and winding crown are topped with the signature blue cabochon sapphires. Finishing off the stylish watch is a blue leather strap.

Finally, the Chopard A Fine Lady’s (ref. 493 1) timepiece in 18k white gold flaunts a flurry of diamonds on its dainty 19mm rectangular case and dial. The perfect companion to any cocktail party or grand gala event, the watch is presented with a sophisticated black leather strap.

 

The Best Luxury Watch Gifts for Him: $5,000 – $8,000

If you’re ready to spend between $5,000 and $8,000 on gifting a men’s watch this holiday season, then it’s got to be a Rolex watch. In terms of recognition, prestige, legendary designs, and dependable movements, this Swiss watchmaking giant is at the top.

Among the Rolex tool watches, the highly sought-after Submariner dive watch is in a league of its own. And a classic choice is the Rolex Submariner ref. 16610 with a 40mm steel Oyster case, matching steel Oyster bracelet, black dial with lume plots and Mercedes-style hands, and black aluminum diver’s bezel. Encased within the 300-meter water resistant case is the famous Rolex Cal. 3135 automatic movement driving the time and date functions.

The GMT-Master is yet another iconic Rolex tool watch, but due to its ability to keep track of multiple time zones simultaneously, it was built to serve pilots. A particularly popular variant is the Rolex GMT-Master II ref. 16710 “Coke”, nicknamed after the soda brand because of its black and red bezel. Completing the celebrated style of the watch is the 40mm steel Oyster case, ubiquitous steel Oyster bracelet, and red arrow-tipped GMT-hand on the black dial.

Along with their renowned sports watches, Rolex is also recognized for making iconic dress watches, such as the Datejust. The two-tone Rolex Datejust ref. 116233 dons a style typical of the collection thanks to its classic combination of yellow gold and stainless steel, fluted bezel, 36mm Oyster case, champagne dial, and Jubilee bracelet.

For a more robust version of the traditional Datejust dress watch, there’s also the larger Rolex Datejust II ref. 116334­. Measuring a heftier 41mm, the steel Oyster case sports an 18k white gold fluted bezel. There’s also the rich blue dial with luminescent baton indexes and sporty steel Oyster bracelet.

 

The Best Luxury Watch Gifts for Her: $5,000 – $8,000

Similarly, if you have $5,000 and $8,000 to spend on her gift this year, then a ladies’ Rolex watch is the way to go. Especially since women’s Rolex watches run on mechanical movements rather than quartz ones.

The stainless steel Rolex Datejust ref. 116234 with a pink floral and diamond dial is an everyday luxury watch with a difference. Moreover, adding to the fine details of the 36mm timepiece is the intricate Jubilee style bracelet, the 18k white gold fluted bezel, and the oversized 6 and 9 numerals joining the date window on the dial.

For added luxury, there’s the two-tone Rolex Lady-Datejust ref. 179173, which combines precious 18k yellow gold with rugged stainless steel. The 26mm steel Oyster case includes a yellow gold fluted bezel and yellow gold winding crown, while the steel Oyster bracelet features yellow gold center links. Around the periphery of the slate dial are yellow gold Roman numerals, along with the date window at 3 o’clock magnified by the Cyclops lens.

Offering the wearer a touch of jet-set chic is the solid 18k yellow gold Rolex Yacht-Master ref. 69628. Clearly inspired by the nautical lifestyle, the ladies’ Yacht-Master has a 26mm Oyster case equipped with a sporty rotating bezel. The matching champagne dial sets the stage for the luminescent hour markers and Mercedes-style hands, while at 3 o’clock is a date aperture.

For the lady who is drawn to the finest things in life, the solid 18k yellow gold Rolex Datejust ref. 69178 will surely impress. Nicknamed the “Lady President” for its legendary President bracelet with the distinct semi-circular links, the lavishness of the watch is further emphasized by the diamond hour markers on the black dial.

 

The Best Luxury Watch Gifts for Him and Her: $8,000+

With such a substantial budget allocated, you want to make sure that you select absolute icons from the finest watchmakers.

For him, we’ll start with the 18k white gold Cartier Tortue Perpetual Calendar (ref. 2540), whose tonneau-shaped case was designed in 1912 by Louis Cartier himself. Offering the very practical perpetual calendar function, the timepiece automatically indicates the correct time, day, date, month, and leap year without the need for manual adjusting (until 2100 when the leap year is ignored that year). Her equivalent would be the ladies’ 18k white gold Cartier Tortue (ref. 2644) with a lavish diamond bezel.

Following that, the solid 18k yellow gold Audemars Piguet Royal Oak Moonphase (ref. 25594BA.O.0477.BA.01) men’s watch is one not to miss. Originally developed by legendary designer Gerald Genta in 1970, the Royal Oak’s distinct octagonal bezel and integrated bracelet kicked off the entire luxury sports watch genre. This particular example includes a trio of subdials to indicate the day, date, and phases of the moon. Additionally, the 18k yellow gold ladies’ Audemars Piguet Royal Oak (Ref. 67601BA.ZZ.D012CR.03-FX2UC2) with diamonds on the eight-sided bezel and a white leather strap is a great match to the men’s version.

And finally, a holiday gift guide to the best luxury watches wouldn’t be complete without the famous Patek Nautilus—also designed by Genta in the seventies. Proudly showcasing its porthole-style 37.5mm stainless steel case and integrated bracelet, the Patek Philippe Nautilus (ref. 3800/1A-001) includes Roman numerals and a date window on its black dial. For the ladies, there’s the ultra-precious 18k yellow gold women’s Patek Philippe Nautilus (ref. 4700/51), beautifully embellished with diamonds on the bezel as well as diamonds serving as hour markers on the black grooved dial.

And there you have it; our holiday gift guide to the best luxury watches money can buy—regardless of your budget. Happy shopping!